Do you love writing and want to turn it into a career? Well, you’re in luck! There are loads of cool jobs out there for people who love to write. From making content for social media to crafting stories for brands, there’s something for everyone.
In this guide, we’ll walk you through 15 awesome career options for content writers. We’ll talk about what each job requires, how much you can expect to earn, and even some famous folks who do these jobs too. Plus, we’ll cover certifications you can get to boost your skills and make you stand out.
Whether you’re a pro looking for a new challenge or just starting, this guide has everything you need to kickstart your writing career. So, grab your pen, and let’s get started!
Top 15 Career Options for Content Writers
1. Content Marketing Manager
Content Marketing Managers oversee the creation and distribution of content to attract and engage a target audience. They strategize, plan, and execute content campaigns across various platforms to drive traffic and conversions.
Salary Range: ₹500,000 – ₹1,500,000 per annum
Famous Personalities: Neil Patel (USA), Pooja Srinivas (India)
Certification: Certified Content Marketing Specialist (CCMS)
Benefits: The CCMS certification equips professionals with advanced skills in content strategy, audience targeting, and campaign optimization. It enhances credibility and opens doors to higher-paying positions in content marketing management.
2. Social Media Content Creator
Social Media Content Creators develop engaging content for social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. They craft posts, create visuals, and manage social media calendars to enhance brand presence and engagement. It is one of the most loveable and demanding career options for content writers.
Salary Range: ₹300,000 – ₹800,000 per annum
Famous Personalities: Gary Vaynerchuk (USA), Bhuvan Bam (India)
Certification: Social Media Marketing Certification (SMMC)
Benefits: SMMC provides in-depth knowledge of social media platforms, analytics, and audience engagement strategies. It validates expertise in creating impactful social media content and increases opportunities for freelance or agency work.
3. Technical Writer
Technical Writers specialize in creating documentation for complex technical processes, products, and services. They translate technical jargon into easily understandable content, including user manuals, guides, and tutorials.
Salary Range: ₹400,000 – ₹1,200,000 per annum
Famous Personalities: Ann Handley (USA), Nidhi Arora (India)
Certification: Technical Communication Certificate (TCC)
Benefits: TCC offers specialized training in technical writing, editing, and document design. It enhances job prospects in industries such as IT, healthcare, and engineering, where clear and concise communication is essential.
4. Copywriter
Copywriters craft persuasive and compelling copy for advertisements, websites, product descriptions, and marketing materials. They understand the target audience and use language effectively to drive sales and conversions.
Salary Range: ₹300,000 – ₹1,000,000 per annum
Famous Personalities: David Ogilvy (USA), Prasoon Joshi (India)
Certification: Certified Copywriter (CCW)
Benefits: CCW validates proficiency in persuasive writing, advertising principles, and brand messaging. It differentiates copywriters in a competitive market and leads to higher-paying freelance projects or agency roles.
5. Blog Content Writer
Blog Content Writers research and create informative and engaging articles for blogs. They optimize content for search engines, incorporate relevant keywords, and maintain a consistent tone and style to attract readership.
Salary Range: ₹200,000 – ₹800,000 per annum
Famous Personalities: Seth Godin (USA), Shradha Sharma (India)
Certification: Professional Blogging Certification (PBC)
Benefits: PBC provides expertise in blog writing, SEO optimization, and monetization strategies. It helps bloggers stand out in a saturated market, attract higher-paying clients, and generate passive income through affiliate marketing or sponsored content.
6. SEO Content Writer
SEO Content Writers specialize in creating content optimized for search engines. They conduct keyword research, incorporate SEO best practices, and write high-quality content that ranks well on search engine results pages (SERPs). It is one of the most demanding career options for content writers.
Salary Range: ₹250,000 – ₹800,000 per annum
Famous Personalities: Rand Fishkin (USA), Sorav Jain (India)
Certification: SEO Specialist Certification (SEOSC)
Benefits: SEOSC demonstrates mastery of SEO techniques, keyword research, and content optimization. It improves visibility in search engine rankings, attracts high-value clients, and leads to increased freelance rates or in-house positions.
7. Content Strategist
Content Strategists develop overarching content strategies aligned with business objectives. They analyze audience needs, conduct content audits, and plan the creation and distribution of content across various channels.
Salary Range: ₹500,000 – ₹1,500,000 per annum
Famous Personalities: Kristina Halvorson (USA), Karthik Srinivasan (India)
Certification: Content Strategy Certification (CSC)
Benefits: CSC offers advanced training in content planning, distribution, and performance measurement. It prepares professionals for leadership roles in content strategy, consulting, or agency management, with opportunities for higher salaries and career advancement.
8. E-commerce Product Description Writer
E-commerce Product Description Writers create compelling product descriptions for online stores. They highlight product features, benefits, and specifications to persuade potential buyers and improve conversion rates.
Salary Range: ₹200,000 – ₹700,000 per annum
Famous Personalities: Shopify (USA), Flipkart (India)
Certification: E-commerce Copywriting Certification (ECC)
Benefits: ECC focuses on writing compelling product descriptions, optimizing for conversions, and understanding consumer psychology. It enhances credibility in e-commerce content writing and leads to partnerships with major online retailers or higher-paying freelance gigs.
9. Video Scriptwriter
Video Scriptwriters write scripts for videos, including commercials, explainer videos, tutorials, and documentaries. They craft engaging narratives, dialogue, and visuals to communicate messages effectively through video content.
Salary Range: ₹300,000 – ₹1,000,000 per annum
Famous Personalities: Aaron Sorkin (USA), Anurag Kashyap (India)
Certification: Video Production Certificate (VPC)
Benefits: VPC provides hands-on experience in scriptwriting, storyboarding, and video editing. It equips professionals for roles in film, advertising, or digital media production, with opportunities for lucrative contracts or collaborations with industry leaders.
10. Academic Content Writer
Academic Content Writers produce educational content for academic institutions, online learning platforms, and educational websites. They create study guides, lesson plans, course materials, and academic articles across various subjects.
Salary Range: ₹300,000 – ₹1,000,000 per annum
Famous Personalities: Noam Chomsky (USA), Arundhati Roy (India)
Certification: Academic Writing Certification (AWC)
Benefits: AWC offers specialized training in research methodology, citation styles, and academic publishing standards. It qualifies professionals for academic writing positions, research consultancy, or teaching roles, with potential for higher earnings and scholarly recognition.
11. Grant Writer
Grant Writers specialize in writing proposals to secure funding from government agencies, foundations, and other organizations. They research grant opportunities, develop proposals, and articulate the organization’s mission and objectives effectively.
Salary Range: ₹400,000 – ₹1,200,000 per annum
Famous Personalities: Foundation Center (USA), Dasra (India)
Certification: Grant Writing Certificate (GWC)
Benefits: GWC covers grant proposal development, funding research, and grant management best practices. It enhances competitiveness for grant writing positions in nonprofit organizations, government agencies, or consulting firms, with opportunities for increased grant success rates and higher project funding.
12. Content Editor
Content Editors review, revise, and refine content to ensure quality, accuracy, and adherence to style guidelines. They collaborate with writers, proofreaders, and designers to enhance the overall quality and effectiveness of content. There is also a massive career options for content writers.
Salary Range: ₹400,000 – ₹1,200,000 per annum
Famous Personalities: Tina Brown (USA), Chiki Sarkar (India)
Certification: Certified Content Editor (CCE)
Benefits: CCE validates expertise in editing, proofreading, and content quality assurance. It qualifies professionals for editorial roles in publishing houses, media companies, or content agencies, with potential for higher salaries and managerial positions.
13. Brand Journalist
Brand Journalists create journalistic-style content to tell brand stories, showcase thought leadership, and engage with audiences. They research and write articles, interviews, and reports that align with the brand’s values and messaging.
Salary Range: ₹500,000 – ₹1,500,000 per annum
Famous Personalities: Joe Pulizzi (USA), Raj Kamal Jha (India)
Certification: Brand Journalism Certification (BJC)
Benefits: BJC combines journalism principles with brand storytelling techniques. It prepares professionals for roles in corporate communications, public relations, or content marketing, with opportunities for higher-profile projects and executive-level engagements.
14. UX Writer
UX Writers focus on crafting clear and concise text for user interfaces, websites, and applications. They ensure that the language and tone are consistent with the brand voice and enhance the user experience.
Salary Range: ₹400,000 – ₹1,200,000 per annum
Famous Personalities: Kate Kiefer Lee (USA), Shailja Jha (India)
Certification: UX Writing Certification (UXWC)
Benefits: UXWC focuses on writing clear and intuitive content for user interfaces and digital products. It qualifies professionals for UX writing positions in tech companies, design agencies, or startups, with potential for higher salaries and involvement in product innovation.
15. Speechwriter
Speechwriters write speeches and presentations for politicians, executives, celebrities, and public figures. They research the audience, craft persuasive messages, and tailor content to suit the speaker’s style and delivery.
Salary Range: ₹500,000 – ₹1,500,000 per annum
Famous Personalities: Peggy Noonan (USA), Pavan Verma (India)
Certification: Professional Speechwriting Certification (PSC)
Benefits: PSC offers training in speechwriting techniques, rhetorical strategies, and public speaking skills. It positions professionals for roles as speechwriters for politicians, corporate executives, or public figures, with opportunities for higher visibility, prestige, and influential connections.
Final Thoughts
In conclusion, the field of content writing offers a myriad of exciting career opportunities across diverse industries and specializations. Whether you’re passionate about storytelling, digital marketing, or technical communication, there’s a niche waiting for your unique skills and talents.
By exploring the top 15 career options outlined in this guide, content writers can identify paths that align with their interests, strengths, and career aspirations. From crafting compelling copy to strategizing content marketing campaigns, each role presents its own set of challenges and rewards.
Moreover, investing in higher certification-related courses can further elevate your expertise and credibility in the field, opening doors to lucrative opportunities and career advancement. Whether you choose to specialize in SEO, social media marketing, or technical communication, these certifications provide valuable training and credentials that set you apart in a competitive landscape.
As you embark on your journey in the world of content writing, remember to continuously refine your skills, stay updated on industry trends, and seek out opportunities for growth and learning. Whether you’re a seasoned professional or just starting out, the possibilities for success in content writing are limitless.
So, seize the opportunity, unleash your creativity, and embark on fulfilling career options for content writers. Your words have the power to inform, inspire, and impact the world—so why wait? The future of content writing awaits, and it’s yours for the taking.